Ontario is an integral part of the North American Free Trade Agreement (NAFTA) allowing easy access to a market of 415.2 million consumers and a GDP of US $11.3 trillion. 135 million people live within a day's drive from Southern Ontario. This represents approximately 44 per cent of the U.S. population and 48 per cent of total U.S. income.

Ontario itself is Canada's richest market with a population of 12 million and the country's highest personal incomes.